Professional Development Specializing In Training Students And Professionals To Be Effective In The New Economic Marketplace, By Developing Strategic Creative Business Solutions For Real Clients In Real Time.
Our Competitors Were Designed In An Era Of Three Major TV Channels, Print, And AM/FM Radio – And They Have Been Playing Catch Up Ever Since Their Inception.
We focus on diversity in the student population, the subjects we teach and the courses we offer.
Breed offers an opportunity for brands to have their business challenges solved by the coveted target demographic – Millennials and Generation Z.
This is an innovative approach to post secondary education – brands cover the cost of tuition in exchange for the students producing creative business solutions in real time. Breed gives brands access to top young talent in the 21st century world of unconstrained solution. Brands also get the first look at young talent and are able to evaluate that talent as they produce solutions.
Breed recently ran a bootcamp in San Francisco. The bootcamp was attended by a select group of 22 creative/strategic/advertising students that were carefully curated based on their portfolios, demographic and previous accomplishments. They came from all over the world, including Spain, Russia and Thailand among many other countries of origin.
The bootcamp was spearheaded by Bob Isherwood – Former Global Chief Creative Officer of Saatchi and Saatchi. Students had the opportunity to gain real world experience, receive personal coaching under an industry legend and some of advertising’s top creatives, along with the opportunity to access Deloitte expertise and expand each student’s professional skill set and network.
Deloitte provided the briefs and found the experience valuable, sending 7 of the 8 solutions to their brief into production speaking to the quality of the thinking from the offering.
The goal of the bootcamps is to meld this offering into a one year round full time immersion program. The Breed one-year Immersion program will be an educational game changer. A full time, tuition free learning program for students and a permanent resource for the participating brands.
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Designed for the professional that is intent on changing careers, improving their skill sets for a new position within their current employer, shifting to adapt to market changes or is between positions and is looking to expand their world view prior to selecting the next step in their employment pathway. This is a part-time learning module for working professionals and all Breed PRO offerings have with a tuition fee. Topics covered in the Workshops include: Strategy, Data-driven Creativity, Briefs and Brief Writing, Social Media for Entrepreneurs, Brand Strategy, User Experience, Game Design.
Breed can design specific workshops for brands, media companies, accelerators/incubators, start-ups and in-house agencies. Each client’s workshop is designed from the ground up – based around the client’s brief and developing coursework that is grounded in experiential learning, insuring that the client’s team participating in the workshop leaves the training with tangible skills that they can put to work the very next day on the job. Imagine your team working through solution sets for your brand’s most pressing challenges and completing the workshop with solutions in progress.
The workshops can be designed to fit the your schedule – as part of a larger initiative, or as a stand alone experience – off site or on site. These workshops are as short as a half a day and as long as a week in duration.
Breed’s founders have created custom workshops for a wide variety of agencies and brands.
Some of our previous clients include:
photo credit @olgamilijko
Art, Commerce and Education. These are the three constant themes in my career. Art has always been the primary driver in my life. From an early age it was the focus of my passion and discipline. I have worked as an Illustrator, an Animator, a Fine Artist, a Designer, Art Director, and Creative Director over the past 20+ years.
My passion for the Arts, coupled with a strong natural predisposition toward entrepreneurial activities lead me to start several businesses over my career. I have built several companies from start-up level to multi-million dollar enterprises and overseen the strategic growth of established firms. I have learned over the years that my expertise is best utilized creating new ventures and bringing the full force of innovation practices to bear on older ones. to put it simply, I am an agent of change.
The third category of Education has been a constant in my career. Early on, I learned the value of a great teacher or mentor’s influence on my life and career. I have always taught or mentored throughout my entire career including institutions such as; Parsons School of Design, Pratt Institute and Miami Ad School.
Bob Isherwood, Dean of our Breed Creative Bootcamps, is a passionate mentor, coach, and teacher, so add the amazing guest speakers and creativity motivators he’ll bring to the camp and be prepared for an inspirational, and possible life changing, experience.
Bob is amongst the top 10 most awarded creatives in the 50 year history of D&AD, and one of the few to have won their coveted gold award for advertising. He is in the Clio Hall of Fame and the Australian Writers and Art Directors Hall of Fame.
As the former Worldwide Creative Director of Saatchi & Saatchi he guided their network to win almost 8000 creative awards over his 11 year period in the role.
Bob has taught ‘Creative Advertising” as an adjunct professor at Vanderbilt University and is currently Dean of the Young Creative Academy at the Cannes Lions Festival.
He holds an Honorary Doctorate in Communications from RMIT University in Melbourne and is the co-author of “World Changing Ideas”.
Ryan Berman is cofounder and chief creative officer of i.d.e.a. — a fully integrated creative agency based in San Diego, California.
After a decade in New York at MVBMS/Euro RSCG working on Evian, Schering Plough, Subway, Universal Studios and Volvo, Berman moved to San Diego to write screenplays. Instead, he has been living one. This started with the formation of his first creative boutique Fishtank. There, Berman had the pleasure of working with PUMA, Bumble Bee Tuna, Aetna, London 2012 Olympics and UNICEF. In 2012, Berman merged the company with a social media and public relations firm which resulted in the birth of i.d.e.a.
Since then, i.d.e.a. has partnered with aspirational Courage Brands. Berman have been fortunate to dream up, create and activate world-class ideas for Caesar’s Entertainment, Major League Baseball, Qualcomm, New Era, SUPRA and the US Ski & Snowboard Association.
Berman believes meaningful ideas do more — and the most meaningful idea does the most.
Karen Tilstra, PhD, is an inventor, a creativity researcher, coach, consultant, and trainer to large companies and their employees. She was the co-founder of the award winning Florida Hospital Innovation Lab, (FHIL).
One year after launching FHIL Karen became the consulting founder of the Orlando Magic’s Innovation Lab; and co-designer of the nation’s first undergraduate degree in Innovation and Social Entrepreneurship offered at Rollins College located in Winter Park Florida. Her most recent project is founding the San Diego State University’s Design Thinking Innovation Lab.
Karen holds a PhD degree in Innovation and leadership.
Kevin Allen is Founder & Chairman of rekap (www.rekapltd.com), specializing in delivering an emotionally intelligent approach to engagement, business growth and transformation to global companies like Google, Burberry, Verizon, Smythson and Swedbank. He is recognized as one of the world’s most accomplished growth professionals and is the creator of award-winning emotional intelligence leadership game Planet Jockey.
He is a bestselling author and an academy instructor at the Cannes Lions International Festival of Creativity and Eurobest Festival, and a visiting lecturer at the Columbia University Graduate School of Business.